Punchboard Media: In Focus - Interview with Belén Moreno
'In Focus: Women of Board Gaming' is an exclusive series from Punchboard Media that spotlights women in all facets of the board gaming industry. Our guest this week is Belén Moreno, the Director of Marketing and Communication for Corvus Belli. The interview was conducted over email by Eric Buscemi.
Belén, tell me, what are some of your favorite tabletop games to play? Do you gravitate toward lighter, quicker games or heavier, longer games? Were you a wargamer before joining Corvus Belli? Are you now?
I love narrative games. For example, I’ve played a lot of the game "Once Upon a Time" or "Aye Dark Overlord". Another kind of game I like is "Carcassonne." it is a classic game and I never tire of playing it. And funny cat games are a good choice, for instance, "Kitty Paw" is simple but very, very funny.
How did you start your career at Corvus Belli?
My career started with a job offer. I was a follower of Infinity the Game, and a player too. I saw a job offer for marketing manager on Facebook and I thought, "it fits my profile" and yes it did. I debated applying or not because I was eight months pregnant, but I did it. And the day of my little daughter born, they gave me the job.
You work at Corvus Belli as the Director of Marketing and Communication. What does your job entail?
I'm responsible for the communication and marketing strategies of Corvus Belli. This includes marketing online, advertising, public relations and, customer care. We have an amazing product, and I must show it to the community. I have a spectacular professional team, and together we implement all marketing actions.
Corvus Belli is known for making the sci-fi wargame Infinity the Game. For those of us unfamiliar, can you tell us a bit about the game? What do you think differentiates it from other sci-fi wargames such as Warhammer 40K?
Infinity the game situates us 175 years in the future. Players command a small group of elite soldiers, chosen for their suitability for the mission parameters at hand. Each battle calls for a different composition, and building an effective team from hand-picked members of different regiments is key to a successful operation.
The main difference with other games is the concept. Our game is based on skirmishes. Infinity is a ground-breaking, dynamic system that allows you to make meaningful, fun choices throughout the entire game sequence, and gives you the tools to implement any number of strategies with realism and flexibility.
One obvious difference is the detailed metal sculptures of the miniatures. Why are they cast in metal and not plastic or resin?
Because the condition of metal give us a high level of quality, and for us, the quality is the most important part. We are specialists in metal, and the metal gives us a high level of details. I think our minis are the best in the market!
In addition to Infinity, Corvus Belli recently released a miniatures board game called Aristeia. What kind of game is Aristeia? What kind of mechanisms does it feature? Is it set in a different thematic world than Infinity?
Aristeia! is a tabletop, MOBA style game, where two players each take the role of an elite coach of a fighter's team. It is a strategist and tactical game. The objective of the game is scored. Each fighter (aka "aristo"), has exceptional and amazing abilities, and these abilities are unique. The game is totally balanced, we have been testing it for 2 years! The game is set in the same Infinity Universe.
How have you promoted Aristeia differently than Infinity? Do you think the Infinity audience is also the target audience for Aristeia or are you looking at different markets for this new game?
Yes, for Aristeia we have two different targets. The first is our Infinity players. The promotional strategies with it are not different with Infinity. But, the second target is tabletop players, and that is a new market for us.
You are a self-described geek. What are some of your geeky interests?
I love sci-fi and fantasy films: Star Wars, Star Trek, and superhero movies. I have a very special and amazing Captain America collection (I'm expert in propaganda and I think he is a propagandist icon). I am a Harry Potter fanatic -- I support Ravenclaw (always).
Is there anything else you'd like everyone else to know about you? Anything you are particularly passionate about?
I'm a doctor of propaganda and communication history. I taught cinema at the University of Poznan in Poland, I have two fantastic daughters and a three-legged cat, and I have a Youtube channel about motherhood in a foreign country, as I am Spanish and worked in Poland.